Client
Green Space, an urban farm on the rooftop of Field's, a shopping center in Copenhagen, Denmark.
Project goals
Develop a logo which can ommunicate the company values and philosophy, and establishing a Brand Equity.
Creative solution
Green Space is a sustainable and innovative farm, and the big idea was to play with the name and use a lot of white space to symbolise green space (the company name). The deep green color choice is reflecting the plants and make the sustainability thought more prominent. The logo mark can also be used apart from the Logotype to identify the brand. The circle in the logo mark symbolises the circular systems on the farm, but it can also be a simplification of the earth.
